Until the new Harry Potter attraction opens at Universal Studios Hollywood in 2015, Hogwarts-craving locals can make their way to Whimsic Alley. This popular outlet for all things Harry Potter has moved from its original home in Santa Monica to a roomy new location at 5464 (and ¾) Wilshire Blvd. in Los Angeles. In addition to an expanded sales area, the new store features an event space modeled on Hogwarts’ Great Hall (although its windows are a bit less imposing) and a staff who are enthusiastic and knowledgeable about their merchandise and its mythology.
Read more about this magical shop in my recent feature for CBSLA.com.
We made a visit to Whimsic Alley on the last day of 2011. It had been a couple of years since we were last there--so long ago that we hadn't even realized it had moved somewhere else! The new space is bigger, and so is its range of merchandise, but I was especially impressed by the young, enthusiastic, and unapologetically geeky staff who assisted us with our shopping. And shop we did--and if we manage to get tickets for Comic-Con 2012, I will actually have a costume to wear. Look for me at the San Diego Convention in my Hufflepuff house robes! (That's where the Sorting Hat put me--although it was a close call with Ravenclaw--and it is not my place to question the Sorting Hat.)
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